This policy explains how TripDecode handles advertising, sponsored placements and commercial collaborations while keeping destination research, ratings and editorial conclusions independent.
TripDecode may carry advertising, sponsored placements and paid collaborations. These relationships can help support the cost of research, technology, publishing and maintaining the website.
Advertisers and commercial partners do not get to decide TripDecode's destination ratings, research findings, route logic or editorial conclusions.
Display advertisements should appear in a way that does not mislead readers into believing the advertisement is part of TripDecode's independent editorial content.
When content is created or supported through a paid collaboration, tourism board partnership or brand sponsorship, that relationship should be disclosed clearly.
Advertising spend, sponsorship or commercial value does not determine destination ratings or alter TripDecode's rating methodology.
Working with a destination, tourism organisation or travel brand does not guarantee favourable conclusions, permanent coverage or a particular editorial outcome.
The question is not who paid. The question is whether the reader can still trust the conclusion.
TripDecode separates commercial relationships from editorial decision making as far as reasonably possible.
Advertising may include travel services, accommodation, transport, tours, insurance, travel technology, destination campaigns and other products or services relevant to travellers.
TripDecode may decline or remove advertising that is misleading, unlawful, deceptive, unsafe, inappropriate for the audience or inconsistent with the standards of the platform.
Advertising should make reasonable sense in the context of a travel planning platform.
TripDecode may reject campaigns that appear materially misleading or make claims that cannot reasonably be supported.
Advertising should not intentionally obscure essential travel information or make the site difficult to use.
Advertising partners may use cookies or similar technologies for measurement, attribution, frequency control or personalisation where those technologies are active.
Where consent is required, optional advertising cookies and similar technologies should be controlled through TripDecode's cookie consent system.
More detail about cookies and tracking is available in the Cookie Policy and Privacy Policy.
TripDecode may work with tourism boards, destination organisations, hotels, transport providers, travel brands or other partners on hosted trips, sponsored campaigns or collaborative projects.
If travel, accommodation, access or other support is provided as part of a collaboration, the commercial relationship should be disclosed where relevant.
Receiving support does not guarantee inclusion in TripDecode, a positive rating, favourable wording or permanent placement.
TripDecode may work with different advertising networks, sponsors or commercial partners over time. The core principle remains the same: commercial relationships should not determine independent editorial conclusions.
This policy may be updated when TripDecode's advertising model or legal obligations change.
Effective date: 3 October 2026.
Contact TripDecode with the campaign, destination or collaboration you have in mind. Commercial enquiries are considered separately from editorial decisions.
